Especially those of you who grew up during the late Fifties through the Seventies may have heard of Blue Chip Stamps.
Blue Chip Stamps started as a trading stamps company called “Blue Chip Stamp Co.” They were a competitor to S&H Green Stamps. Blue Chip stamps was a loyalty program for customers, similar to discount cards issued by pharmacies and grocery stores in the digital era. A customer making a purchase at a participating store (typically grocery stores, gasoline stations, and pharmacy chains) would be given stamps in proportion to the size of the purchase.
Here is the cover and inside page of the 1973 catalog, which I came across while looking for something else in a box. I have no idea whatsoever why I saved it.
The stamps would be issued by machines next to the cash register. The customer would paste the stamps (which could be licked or moistened with a sponge, like postage stamps) into books. Pasting a large number of stamps into books could be time consuming. The books could then be taken to a special redemption store and redeemed for merchandise, such as lawn furniture, dining tables, table ware, and many other items. The redemption stores did not keep a full inventory of items, but would order from a catalog on behalf of the customer.
I remember both Green Stamps and Blue Chip Stamps in the house at various times, and using a small sponge to wet the stamps and glue them to the pages. The resulting books of stamps were bulky and my Mom would keep them in a zippered bag until we had enough to go get whatever item she had her eye on.